What is digital marketing?

Digital marketing is a marketing field which primarily deals with creating online strategies for the purposes of branding and increasing visibility of a company’s digital image on the Internet.

Considering that 70 to 80% of people have Internet access and spend their time on computers and mobile devices (source: Smart Insights), both for business and in free time – it is no wonder that this field of marketing has become hugely wanted, even more than the regular marketing activities.

They say that if you do not exist on the Internet, you do not exist at all. This saying does not seem all that different from reality considering that around 90% of Internet users aged 16-24 visit and use social network. Additionally, almost 77% of Internet users visit online shops and buy products online (source: Global web index 2016).

Moreover, the fact that 37% of searchers reach their desired products via search engines, as opposed to 34% of people who buy a product directly influenced by direct marketing activities (source: Similar Web 2014), only speaks for the fact that digital marketing is yet to become bigger. It can only be expected that in the near future digital marketing is going to reach its full potential.

Why not leave a digital mark with your brand as well?




Services we provide under Digital Marketing



  1. Search Engine Optimization

    SEO is the process of optimizing your website for getting higher rank in organic search results. Our main focus is to increase your growth and ROI, via the process of making website structured, making user friendly website design, page speed optimization and by providing top quality user oriented contents.

  2. Pay-Per-Click (PPC)

    Pay-Per-Click (PPC) is a model of internet marketing that drives audience by paying the publishers like Google, Facebook when the ad is clicked by the audience that you need. At BigEdge we research the right keywords that are relevant, exhaustive & expansive that helps our clients to grow business.

  3. Content Marketing

    Content Marketing is a form of marketing by creation, publishing and promotion of valuable, relevant & consistent contents for generating traffic growth, brand awareness (or credibility building), lead generation and increase of sales & customers. Other than telling good story contents we also build audience via Guides and ebooks, Infographics, Social Media Campaigns and via chatbots

  4. Email Marketing

    Email Marketing is the process of sending emails to a group of people for sharing commercial, promotional contents, events, direct people to website and sharing of discounts with proven drip campaigns. As its significantly cheaper and fastest way of digital marketing, the exact return on investment can be tracked easily.

  5. Inbound Marketing

    Inbound marketing is the process of attracting, converting, lead closing and joy of the customers via a full funnel approach. This helps to attract customers through relevant and helpful content and add value in every stage of your customer’s buying journey

  6. Security and updates

    Social Media Marketing is the practice of promoting your content and brand via social media channels like Facebook, Instagram, YouTube, Twitter and Google+. Using the marketing we helps to increase social leads, Branding of clients business and engagement of website.

digital marketing metrics

Digital campaign metrics:

  • Branding on all channels
  • Drawing users’ attention
  • More followers
  • Users’ or followers’ activity and comments
  • Change in behavior (e.g. shopping)
  • Positive reviews
  • Increased website traffic
  • Good position on search engines
  • Measuring results and reporting
  • Higher customer satisfaction index (CSI scores)
  • Return on investment (ROI)

In order not to get questions from your shoppers, such as: “Why are you not on Facebook/LinkedIn?”, talk to us! We can start an effective campaign that suits your needs and find good, unique solutions for your brand.

It is high time to hire a digital marketing agency which offers free consultations for your digital campaigns!

tablet metrics charts